freshest home linens brand
The Situation
Miracle offers a line of silver-infused home linens that kill 99.9% of bacteria and require 3x less laundry. Despite having an innovative product line, the founding team approached us in 2018 because they were sitting on a warehouse full of inventory and were struggling to standout from the competition enough to attract customers in such a crowded space.
The Solution
We recreated and relaunched the entire Miracle brand from scratch including the name, brand identity, e-commerce experience, ad campaigns, and packaging - all with the goal of creating something that communicated the benefits of the unique antimicrobial silver properties while grabbing people's attention. We created a fresh and unique brand that consumers were eager to engage with and ended up driving the kind of accelerated growth the founding team was looking for.
How we helped
- Naming
- Brand Identity
- Brand Stratgey & Messaging
- Website Design
- Ongoing Creative Direction
- Marketing & Advertising
- Photography & Video
- Packaging Design
- Motion Design
We focused on communicating the benefits in a fun way that would grab people's attention and make them *feel* the freshness of the products.
To ensure a cohesive consumer experience, we developed wholistic brand guidelines to be used across all consumer touch points.
The art direction & content strategy leveraged bright imagery to capture people's attention and add some fun to an otherwise dull market.
"Powerhouse is like a 3rd co-founder for us. They built our entire brand from scratch. Our success wouldn't have been possible without them. Trully game changing"
CASE STUDIES
We design brands that create momentum.
