Launching the world's
freshest home linens brand

The Situation

Miracle offers a line of silver-infused home linens that kill 99.9% of bacteria and require 3x less laundry. Despite having an innovative product line, the founding team approached us in 2018 because they were sitting on a warehouse full of inventory and were struggling to standout from the competition enough to attract customers in such a crowded space.

The Solution

We recreated and relaunched the entire Miracle brand from scratch including the name, brand identity, e-commerce experience, ad campaigns, and packaging - all with the goal of creating something that communicated the benefits of the unique antimicrobial silver properties while grabbing people's attention. We created a fresh and unique brand that consumers were eager to engage with and ended up driving the kind of accelerated growth the founding team was looking for.

How we helped

  • Naming
  • Brand Identity
  • Brand Stratgey & Messaging
  • Website Design
  • Ongoing Creative Direction
  • Marketing & Advertising
  • Photography & Video
  • Packaging Design
  • Motion Design

We focused on communicating the benefits in a fun way that would grab people's attention and make them *feel* the freshness of the products.

To ensure a cohesive consumer experience, we developed wholistic brand guidelines to be used across all consumer touch points.

The art direction & content strategy leveraged bright imagery to capture people's attention and add some fun to an otherwise dull market.

"Powerhouse is like a 3rd co-founder for us. They built our entire brand from scratch. Our success wouldn't have been possible without them. Trully game changing"

AHAD ARIF Co-founder, Miracle Brand

Interested in working together?

Let's talk!