Launching the world's
smartest audio brand

The Situation

Pioneer Rayz came to us with an innovative product which was already in Apple Stores worldwide but their brand was failing to represent how innovative their products truly were and was failing to connect with their core target audience.

The Solution

Powerhouse led a global brand refresh designed to better communicate the brand’s unique offerings and engage their millennial audience on both social media and in retail environments. We then leverage this new brand direction to develop an entirely new e-commerce shopping experience and ad campaigns for various marketing channels.

How we helped

  • Interim Design Leadership
  • Brand Identity
  • Brand Strategy & Messaging
  • Web Design
  • Email Design
  • Marketing & Advertising
  • Photography
  • Motion Design

We strived to develop a brand that captured the "empowered" feeling a consumer would get from using such an innovatively powerful product.

We developed brand guidelines that are extremely easy to use to ensure that all consumer touch points have a cohesive brand feel despite all of the stakeholders involved in daily execution.

We worked with Rayz on a recurring basis to develop ad campaigns that would both optimize for performance and help elevate the brand to its newly developed standards.

“Powerhouse is simply the best at what they do. They helped us with a full rebrand and entire e-commerce redesign. Their work was world-class and they felt like a real partner from day 1.”

HARIS MEMON Interim CMO, Pioneer Rayz

Interested in working together?

Let's talk!